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Why Do You Need An Authorized Reseller of SaaS

Why Do You Need An Authorized Reseller of SaaS

From the legal point of view, an authorized reseller is responsible for the collection and payment of VAT, GST or Sales Tax to the appropriate government agency. One of the key benefits of using Transaction Cloud is that we are your authorized reseller and merchant of record in all countries for the transactions with your buyers.
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Most Important Metrics To Grow SaaS Business

Most Important Metrics To Grow SaaS Business

The article outlines the key metrics that SaaS businesses should focus on in order to grow their customer base and optimize their operations. These metrics include Lead Momentum, Qualified Leads, Revenue Per Lead, Cost Per Lead, Demo to Trial Ratio, Trial to Paid Ratio, Customer Acquisition Cost, Monthly Recurring Revenue, Customer Satisfaction, and Churn Rate. By paying close attention to these metrics, SaaS businesses can better understand the performance of their marketing efforts, evaluate the effectiveness of their product, and make data-driven decisions to improve their customer acquisition and retention strategies. The article provides a clear explanation of each metric and how it can be used to drive growth for SaaS businesses.
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Building Successful SaaS Business From Ground-up

Building Successful SaaS Business From Ground-up

SaaS is a rapidly growing segment of the digital market. It has wide acceptance among customers. In this article, we will discuss the 8 key steps to building a successful SaaS business from the ground up. 1. Research and identify a solution for a problem 2. Interview potential customers and validate your solution 3. Engage an enabling customer 4. Define USP (unique selling proposition) 5. Develop a pricing strategy 6. Develop a customer acquisition process and necessary tools 7. Develop a customer loyalty process 8. Soft launch, and continuous improvement
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Why not to reinvent the revenue stack "wheel"?

Why not to reinvent the revenue stack "wheel"?

Developing and implementing the payment, sales tax / VAT / GST, subscription and fraud prevention engine sounds theoretically simple but it has several apps within each app of the system. These apps interact with each other as per defined workflows while being flexible to handle several use cases. There are countless nuances that would nullify any savings that come from building your own payment, sales tax / VAT / GST, subscription and fraud prevention stack.
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Are you selling SaaS and breaking sales tax laws globally?

Are you selling SaaS and breaking sales tax laws globally?

From tax point of view, it doesn't matter if you have a physical presence in any of the countries you are selling in, you are still responsible to know the sales tax laws of those countries. You are responsible to register, calculate, issue invoice as per the requirements of law, collect, file and remit taxes to the government.
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Why SaaS companies are switching from FastSpring to Transaction Cloud?

Why SaaS companies are switching from FastSpring to Transaction Cloud?

In our interviews with vendors who have switched from FastSpring to Transaction Cloud we have learnt several reasons. Let me highlight some of the key reasons: a) Checkout Experience b) Multiple Wallets c) Quicker Go to Market d) Better Cost Control e) Transparency
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SaaS Accounting made simple

SaaS Accounting made simple

SaaS vendors typically deal with global customer base transaction in various currencies. These customers come from different tax jurisdictions. This complicates the SaaS accounting process. Transaction Cloud's solution simplifies SaaS accounting saving money and resources for its vendors.
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Rapidly Growing SaaS by Affiliate Marketing

Rapidly Growing SaaS by Affiliate Marketing

Affiliate marketing is a mainstream tool to grow SaaS business. However, it comes with high administrative and accounting costs. Transaction Cloud's platform minimizes these administrative and accounting costs for SaaS companies. It enables SaaS companies to reap benefits of affiliate marketing without the costs.
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How To Find Affiliate Marketers

How To Find Affiliate Marketers

In this article we will review different ways to find affiliate marketers. Once you create an affiliate marketing campaign in your vendor panel, the next step is to find affiliate marketers and add the to your campaign. We have prepared a comprehensive guide for you on how to find affiliate marketers.
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7 Proven Tips To Attract More Customers To Your SaaS Business

7 Proven Tips To Attract More Customers To Your SaaS Business

Attracting more users to increase the performance of your SaaS business is quite a daunting task, especially when you know what to stick to and what influences what. Here are 7 tips that can help you attract more customers to your SaaS business.
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How To Create Engaging Content For Affiliate Marketing?

How To Create Engaging Content For Affiliate Marketing?

Affiliate marketing is a performance-based Internet marketing technique where a seller delegates marketing tasks to multiple affiliates. To be successful in affiliate marketing, the content must be engaging, optimized for the target audience, personalized, relevant, structured, interactive, and SEO-friendly. The title must be captivating and include a relevant keyword, the content should be of an optimal size, and supported by high-quality visuals. The content should be relevant and address current questions of the audience, be structured with a captivating introduction, main information, and summary. Making the content interactive, such as tests and surveys, can help engage the audience and increase motivation to make a purchase. Lastly, the content must be optimized for search engines to attract and retain readers and improve search engine ranking. In this article we will look at the keys to harnessing the power of affiliate marketing by creating engaging content.
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SaaS Marketing Vs Traditional Marketing - 5 Differences To Explore

SaaS Marketing Vs Traditional Marketing - 5 Differences To Explore

Software as a Service (SaaS) marketing has become a popular trend in recent years, as more businesses are offering their services through the cloud instead of traditional software products. As a result, the marketing strategies used to promote these products have also evolved, and companies are shifting away from traditional marketing tactics towards more targeted and data-driven approaches. This article explores five key differences between SaaS marketing and traditional marketing, including customer acquisition, customer engagement, pricing model, sales cycle, and customer retention. Understanding these differences is crucial for businesses looking to succeed in the SaaS market, and for marketers looking to maximize the return on their marketing investments. By highlighting the unique challenges and opportunities associated with each, this article provides a valuable resource for businesses and marketers alike.
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Complexity of Sales Tax and VAT for SaaS and Digital Products

Complexity of Sales Tax and VAT for SaaS and Digital Products

The rapid growth of digital trade has had a significant impact on the global economy, with service subscriptions, software products, licenses, and information being just a few of the offerings sold worldwide. However, with digital businesses operating outside of national tax systems, there is a risk of unaccounted income and a loss of expected revenues for states. To address this issue, legal institutions are closely monitoring the activities of SaaS and digital product sellers to ensure compliance with all business requirements, including the payment of taxes. The subject of sales tax and VAT for SaaS and digital products is complex and requires a deep understanding of the various factors involved. With nearly 140 countries around the world applying VAT and each state in the US independently setting its sales tax rate, it can be a daunting task for sellers to calculate and pay the appropriate amount of tax in every country where their products are sold. This article will explore the complexity of sales tax and VAT for SaaS and digital products.
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SaaS company - make it or break it

SaaS company - make it or break it

The rise of the Software as a Service (SaaS) industry has disrupted traditional software models and created new opportunities for businesses to access technology solutions more efficiently and cost-effectively. However, starting and scaling a SaaS company can be a challenging journey, with many potential roadblocks and pitfalls along the way. The success of a SaaS company can often hinge on key decisions and actions, making it a make-or-break proposition for many entrepreneurs. In this article, we'll take a closer look at the key factors that can determine the success or failure of a SaaS company, including market research, product development, marketing and sales, customer satisfaction, and financial management. Whether you're an established SaaS entrepreneur or just starting out, this article will provide valuable insights into the factors that can make or break your SaaS company's success.
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How to Create Traction for Your SaaS or Online Business

How to Create Traction for Your SaaS or Online Business

Starting a SaaS or online business can be a challenging yet rewarding venture in today's highly competitive digital market. Building a customer base and creating traction for your SaaS business is essential to its success. In this article, we will explore several strategies for creating traction and driving growth for your SaaS business, including identifying and targeting your ideal customer, offering a free trial or freemium version, leveraging content marketing, utilizing social media and influencer marketing, developing strategic partnerships, and measuring and iterating on your strategies. Whether you are just starting out or looking to grow your existing SaaS business, these strategies can help you create traction and achieve success.
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Radical Ways to Market Your Online Business

Radical Ways to Market Your Online Business

Marketing is a crucial aspect of any online business, but with the ever-growing competition, it can be hard to get noticed. Traditional marketing strategies can only take you so far, and to truly succeed, you need to be creative and innovative. In this article, we will discuss radical marketing tactics that can help you market your online business in a unique way, reach a larger audience, and create traction. From guerilla marketing and viral content to influencer marketing and augmented and virtual reality, we will explore unconventional approaches to help your business stand out in the digital world. Whether you are starting a new business or looking to grow your existing one, these radical marketing strategies can help you reach your goals and achieve success.
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Top 10 SaaS Trends In 2023

Top 10 SaaS Trends In 2023

Software as a Service (SaaS) has revolutionized the way we work and live. The SaaS market is continuously growing, and the industry is always evolving to meet the changing demands of businesses and consumers. In 2023, we can expect to see some exciting trends in the SaaS space that will further shape the future of technology. From remote work and AI to cloud computing and e-commerce, this article will explore the top 10 SaaS trends that are set to dominate in 2023. These trends are poised to drive innovation, improve productivity, and enhance the user experience for businesses and consumers alike.
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