What is Outsourcing and Why do it?

Outsourcing is the practice of contracting specific tasks or functions to external service providers instead of handling them in-house. This can include services like customer support, IT, or manufacturing. Companies often outsource to reduce costs, access specialized skills, and focus on core activities.

If you find yourself, as an entrepreneur, dedicating a significant amount of time to repetitive tasks rather than pursuing your passion and the initial purpose of your business, it might be time to delegate specific responsibilities to external companies. By doing so, you can maintain focus on your core strengths, allowing others to assist you with essential yet less gratifying tasks.

Key Areas Outsourced by Successful SaaS Companies

Customer Support and Success: Contrary to popular opinion, customer support is crucial to most companies working with clients. Customer retention is important for companies that want to succeed in the market, as more happy customers mean more positive attention, more recommendations, and more profit.

Software Development: Both big and small companies require high-quality software development, especially in the world of SaaS, where it plays a crucial role as the base of all products. Due to this, most SaaS business people, especially those with little experience in programming, outsource this part of the job to other companies, ensuring quality websites with fewer bugs - which means lower risk.

Marketing and Sales: In the era of digital marketing and SEO optimization, it is immensely important to market your company properly. Most entrepreneurs are not well-informed when it comes to marketing strategies, leading to business failure. To avoid this, companies use outsourcing aspects of marketing, such as content creation, SEO, or digital advertising, enabling SaaS companies to access specialized expertise.

Data Security and Infrastructure Management: Entrusting data security and infrastructure management to specialized third-party providers ensures compliance with industry standards and allows SaaS companies to focus on innovation rather than infrastructure maintenance. This is especially important on any website that saves customers' data, such as credit card information, personal data, and images.

Success Through Strategic Partnerships

Outsourcing is a technique all businesses use to their advantage - and for a good reason. Here are the main benefits of this method:

  • Cost Efficiency: Outsourcing enables companies to access skilled labor and resources at a lower cost, leveraging economies of scale and external expertise without significant in-house investments.
  • Focus on Core Competencies: By outsourcing non-core functions, organizations can concentrate on their unique strengths and strategic priorities, enhancing overall efficiency and competitiveness.
  • Access to Global Talent and Expertise: Outsourcing allows businesses to tap into a global talent pool, gaining access to diverse skills and experiences that may be scarce locally, especially in fields like information technology.
  • Flexibility and Scalability: Companies can achieve flexibility and scalability by quickly adjusting the scale of outsourced services based on business needs, without the complexities of hiring or laying off employees.
  • Risk Management: Outsourcing involves the external service provider sharing operational and project-related risks, helping companies mitigate challenges such as changes in technology, regulatory compliance, and market fluctuations.

Challenges and Best Practices

Are there any disadvantages to outsourcing? Certainly, it's not a solution without fail. This is why it's best to be well-informed when it comes to challenges that you may face.

Challenge Solution
Risk of Quality Control Clearly define quality expectations, set performance metrics, and establish regular communication channels to monitor and address any issues promptly.
Communication Barriers Choose outsourcing partners with strong language skills, cultural compatibility, and implement effective communication strategies, such as regular meetings and project updates.
Loss of Control Maintain clear contractual agreements, establish key performance indicators (KPIs), and regularly assess the outsourcing partner's performance to ensure alignment with your business goals.
Security and Confidentiality Concerns Conduct thorough due diligence on the outsourcing partner's security measures, implement confidentiality agreements, and employ encryption and other security protocols to protect sensitive information.
Dependency on Service Providers Diversify outsourcing partners, have contingency plans in place, and regularly reassess the vendor landscape to adapt to changing business needs.


Outsourcing is one of the best tactics for entrepreneurs trying to ensure quality, save time, and manage risk. By outsourcing mundane tasks, the quality of your work goes up, and your time is saved. It's a good practice as long as you keep an eye on product quality and avoid common mistakes, such as miscommunication and complete dependency on one provider.